Developed by Hubspot and refined by thousands of customers, the Inbound Approach is a proven way to drive business growth. It’s all about using content to build awareness, improve conversion and delight customers.
As a Hubspot partner and customer ourselves, combined with our expertise in B2B technology marketing, we are ideally placed to help you build inbound marketing momentum.
Should we forget about outbound then? Not at all. In the B2B technology market, approaches like Account Based Marketing are gaining momentum. Why? Because getting your message in front of the right people sometimes requires a direct approach.
But here’s the genius. Content you’ve created for inbound marketing can be adapted and used for outbound too.
At Marketing Fusion, we’ve had great success integrating inbound and outbound marketing. We feel it’s the best way to help sales and marketing teams optimise results.
Proving the value of marketing – and figuring out what’s working and what isn’t – is a huge challenge for many technology marketing teams. If you’re using different systems for email delivery, social media management, website updates and sales tracking, it can be hard to see the results of your efforts.
There are tremendous benefits to managing marketing activities in one place and co-ordinating with sales activity. That’s why we chose to partner with Hubspot, the leading marketing automation platform for small to medium businesses. What does it mean for our customers? Improved insight, greater control and better decision making ability.