Our approach

Great content starts with a great plan.

Collaboration is not just a buzz word to us; it’s at the core of everything we do. Our approach is structured, immersive and measurable, so that you always know what we’re doing, why we’re doing it and what the impact on your business will be.

Our approach diagram


Our aim is to learn your language, walk your walk and see inside your buyers’ worlds. By shining a light on you and your customers, we can assess what has previously worked and what hasn’t. This means we can serve your audience the exact content they need – and you can reach your business goals.


Once we understand your business, we’ll encapsulate your needs into a time and budget-boxed programme that will include quick wins and longer-term strategic campaigns. This paves the way to deliver detailed customer success metrics and prove the value we can bring to your business from day one.


Drawing on our team’s various strengths and harnessing your areas of expertise, you’ll receive a perfect content plan for your business’s current needs and – importantly – where you want to be. Agility and flexibility is built into everything we do, so that you know we will quickly respond to whatever changes your business – or the world – encounters.


We’ll assign you an account and programme management team who will take care of everything, including a brand resource to ensure we are always on the same page. Before we go anywhere, we agree goals and desirable outcomes.


We set up a cadence for regular reviews and reporting to ensure goals have been met and insights are recorded for future projects. This allows us to adjust current plans and all upcoming projects, ensuring that all future ventures reap maximum rewards.

Client Carousel Images - 600x350px - SAP Concur

Marketing Fusion are a great team, with a strong can-do attitude, no matter what the task is at hand. Super professional, prompt with an ‘always open’ door whether you’re concocting ideas, or running through logistics. I cannot recommend this agency enough, especially for the IT sector, they have great ideas, best-practice approaches with a very high standard in executional quality.

Jessica Turner, EMEA Channel Marketing at SAP Concur
Client Carousel Images - 600x350px - SAP Concur

It feels like Marketing Fusion are an extension of our internal marketing operation - they know our business really well and it’s evident in the content that gets written and the style they’re able to adopt on everything. I love the can-do attitude and the creative intelligence that gets brought to every project. There’s no ego, no hot air. They just get on with business.

Lara Edwards, Senior Content and Social Media Manager, UK SMB Marketing