Telephone: +44 1189 880208| info@marketing-fusion.co.uk

Situation

SAP Concur is a worldwide business providing cloud-based expense, travel and invoice solutions. Its tools help businesses of all sizes save money, improve productivity and manage their spend more effectively.

Task

With ambitious growth targets to meet, Lara Edwards, Senior Content and Social Media Manager in the Small, Medium and National Business Marketing team looked to increase the company’s profile in her sector. She realised that she needed agile and flexible support that would be an extension of her creative team and provide capacity to scale and flex, often at short notice.

Action

The relationship with SAP Concur has grown from supporting Lara with design projects, to being involved with multiple programmes and activities with a wider team in the company. In addition to delivering various different types of content, Marketing Fusion also stepped in when the company rebranded to SAP Concur – rebranding more than 50 assets within a short timeframe. 

Results

Marketing Fusion now works with Lara and other members of the organisation on a wide variety of projects including regular blog and case study programmes, social content, infographics, ebooks and video production. Lara feels she has extended team that she can call on to deliver creativity, ideas and advice as well as getting the work done. 

The work has extended to different business units within SAP Concur both nationally and internationally. 

"It feels like Marketing Fusion knows our business really well and it’s evident in the content that gets written and the style they’re able to adopt on everything. I love the can-do attitude and the creative intelligence that gets brought to every project. There’s no ego, no hot air. They just get on with business.”

Lara Edwards, SAP Concur

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