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Tech start-up achieves fast marketing ramp-up through virtual CMO and effective content marketing
Innometrics is a recently-funded provider of cloud-based software for real time customer profiling. With a strong base in Northern Europe, Innometrics needed to expand its UK customer base as a springboard for further expansion.
The company wanted a fast ramp up to marketing. Innometrics engaged Marketing Fusion to accelerate development of the strategy, plan and programmes, whilst the internal capability was being developed.
Marketing Fusion has delivered:
In under six months, Innometrics has established a strong market presence, and an active, growing pipeline of new business opportunities which is being tracked, measured and reported.
Andy Walker, Innometrics
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