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Situation

With a successful track record established over 30 years and a raft of high-profile customers including M&S and McDonalds, Pyramid Computer wanted to extend its international success and drive growth in the UK market.

Pyramid Computer is an established and successful provider of retail and display technology. The company is headquartered in Germany where the equipment is also manufactured, to exacting quality standards.

Task

With McDonalds rolling out its ordering kiosks globally – the time was right for Pyramid to capitalise on the interest other brands were showing in self-service tech. Despite the company’s successful track record and international success, it was little known in the UK.

Working closely with Pyramid’s UK and German teams, Marketing Fusion developed a content strategy and a programme of content and campaigns. The objective was to establish thought leadership and promote the company’s expertise in all things kiosk!

Action

HubSpot was chosen and implemented as the platform to enable activities. Having identified and built out the company’s target persona profiles, Marketing Fusion then created a series of ebooks, landing pages, blogs and articles addressing some of the real pain points in the industry. Marketing Fusion also helped to promote the content through social media, emails and newsletters.

Results

Through regular and targeted content, Pyramid has successfully raised its profile, extended social reach and established a healthy pipeline of opportunities.

Key stats:

  • Website traffic increased by 125%
  • Leads increased by 190% since the beginning of 2018
  • In addition, over 2500 contacts were seeing Pyramid brand and messaging on a weekly basis

“Marketing Fusion provided an invaluable extension to our UK team, helping our voice get heard in a crowded and noisy market.

They offered strategy as well as hands-on delivery, so we had a steady flow of content and messaging hitting the market. As a result, we now have a healthy pipeline and a growing market presence here in the UK.”

Graeme Derby, Managing Director UK Pyramid Computer

Pyramid Buyers guide cover

Pyramid Restaurant tech guide cover