With a successful track record established over 30 years and a raft of high-profile customers including M&S and McDonalds, Pyramid Computer wanted to extend its international success and drive growth in the UK market.
Pyramid Computer is an established and successful provider of retail and display technology. The company is headquartered in Germany where the equipment is also manufactured, to exacting quality standards.
With McDonalds rolling out its ordering kiosks globally – the time was right for Pyramid to capitalise on the interest other brands were showing in self-service tech. Despite the company’s successful track record and international success, it was little known in the UK.
Working closely with Pyramid’s UK and German teams, Marketing Fusion developed a content strategy and a programme of content and campaigns. The objective was to establish thought leadership and promote the company’s expertise in all things kiosk!
HubSpot was chosen and implemented as the platform to enable activities. Having identified and built out the company’s target persona profiles, Marketing Fusion then created a series of ebooks, landing pages, blogs and articles addressing some of the real pain points in the industry. Marketing Fusion also helped to promote the content through social media, emails and newsletters.
Through regular and targeted content, Pyramid has successfully raised its profile, extended social reach and established a healthy pipeline of opportunities.
Graeme Derby, Managing Director UK Pyramid Computer