Adobe is a major global player in the digital marketing space. The marketing team for Adobe Marketing Cloud sought help from a specialist content marketing agency to adapt content to fit the needs of specific, regional campaigns.
Marketing Fusion offered a combination of strategy support, delivery capability and programme management. Adobe needed a partner they could trust to run with the project, freeing up their internal resource for other tasks.
Working closely with the Adobe team, we presented a content plan that would maximise the value in existing materials but adapt them to better suit the local team’s purposes. As part of the project we delivered the following services:
Adobe now has access to a set of high quality content pieces in a variety of formats that reflect its core themes and values. These have been developed to meet specific regional needs and are in use across a variety of channels and campaigns.
Erica Fortune, Adobe